Disney’s 2010 version of Alice in Wonderland was an international box office juggernaut, but you’d be hard-pressed to find anyone who actually liked the damn thing. Still, over $1 billion at the box office goes a long way to helping a studio forget that they had somehow managed to release Tim Burton’s worst movie (no easy feat), featuring Johnny Depp’s worst performance (which is even more impressive). So when you gaze upon the first posters for Alice: Through the Looking Glass and wonder “Why is this movie a thing?”, remember that the answer is a Scrooge McDuck-sized vault of cash.

As you can see below, each poster is identical except for the featured character. Mia Wasikowska’s Alice and Depp’s Mad Hatter both stand in the background, crossing a body of water on a trail of melted clocks. There’s also the new tagline: “It’s time for a little madness,” which sums up this whole thing quite well.

Alice in Wonderland was brutal enough to taint any possible sequel, so we can only assume that James Bobin (of The Muppets fame) has thick skin and nerves of steel. Making any expensive tentpole movie is already a stressful endeavor, so getting saddled with the follow-up to a movie everyone haaates five years after it was a huge hit requires a level of professionalism we cannot even fathom. But who knows? Maybe can actually make a better movie. It’s not a high bar to cross.

Alice: Through the Looking Glass opens on May 27, 2016.

Disney
Disney