'Battleship' Achieves Victory Over Knock-Off 'American Battleship'Damon Houx |
When you look at the artwork above, you might think "Hmm, is that from the recent movie 'Battleship'?" And that's exactly what Asylum Entertainment wanted you to think. The company often produces low-budget knock-offs of upcoming Hollywood properties (along with cheap horror and skin flicks). But to make matters easier for consumers, Universal sued them to change the name of their film 'American Battleship.' And Universal won.
Asylum, facing the Universal legal team, has relented and retitled the film 'American Warships,' which doesn't sound as directly related to the Universal picture that's flopping in America. Asylum, who recently released 'Abraham Lincoln Vs. Zombies' and 'Nazis at the Center of the Earth,' is best known for their catchy titles for films like 'Mega Shark Vs. Crocosaurus' and 'Snakes on a Train'
Unfortunately, most of Asylum's creativity stops at the title, and they usually hire D-list celebrities like Mario Van Peebles (for 'Warships') or Jaleel "Urkel" White (for 'Crocosaurus').
This news comes from The Hollywood Reporter, and this is sad on many levels. For one, 'Battleship' won only a Pyrrhic victory it's not as if 'Warships' is keeping 'Battleship' from a bigger box office. The other sad is that the film played recently on the Syfy network, which is owned by - wait for it - Universal.