Unless you had a personal stake in a film being released this weekend, movies were far from the most important thing happening to you these past couple of days. You can blame the weekend's mostly anemic box office on one thing: the Super Bowl. Everyone spent their money buying snacks and preparing their parties and not going to see 'That Awkward Moment' and 'Labor Day,' both of which opened soft.
Ah, a week at the box office where the new release flies completely under the radar and everything else feels like it's just hanging out because there's nothing else to push it off the charts. Welcome to January. Welcome to the home of movies like 'I Frankenstein,' which was dead on arrival this weekend and will vanish into dollar theaters within the next week or so.
In the first truly busy weekend for new releases in 2014, Ice Cube and Kevin Hart took the competition, bent them over the knee and gave them a good spanking. Okay, you probably didn't want the image of those two spanking animated squirrels, demonic babies or Chris Pine in your head, but how else are we going to talk about the opening weekend for 'Ride Along'?
New releases have a habit of floundering in January, which tends to be one of Hollywood's biggest dumping grounds. Even this year's big January horror release, which is commonly a sure thing, floundered. What does tend to do well are the prestige pictures that opened late in the previous year (often in limited release) and finally expand in the new year, riding awards momentum to solid box office.
Of course, this is just a roundabout way of saying that Peter Berg's 'Lone Survivor' emerged from limited release this week to kick everyone's ass at the box office.
Over the past few years, the 'Paranormal Activity' series has established itself as one of the most inexpensive and reliable horror franchises around. Produced for (non-literal) pennies, they've consistently opened strong at the box office, ensuring a fast and efficient turnaround. The latest film, 'Paranormal Activity: The Marked Ones,' has already accomplished that goal, but it did so without grabbing the number one spot. Sure, people may love found footage demons, but it turns out that they love animated singing princesses more.
Although you'd think people would spend the holidays in their homes catching up with their families and what-not, they actually tend to go to the movies after opening gifts and having awkward conversations. And Christmas Day moviegoers had a bunch of options this week, with recent releases (and not-so-recent releases) still going strong and a whole bunch of new releases arriving to coincide with the holiday.
The return of Ron Burgundy and his news team has been positioned as a big, huge deal. 'Anchorman 2: The Legend Continues' has been marketed more than any major release this month and everyone just assumed that the film would effortlessly snag massive box office numbers thanks purely to saturation (on top of the fact that the original is quite beloved). So it must sting a little for Paramount to see the film open in second place and it must sting even more once they compare the opening numbers to the opening of the first film from 2004.
If it's set in Middle Earth, it's going to open at number one. That's common knowledge. The big question is always how big or how small it's going to open at number one. 'The Hobbit: The Desolation of Smaug' did open at number one this weekend, but it's a number that's going to feel controversial for people who like to bicker about box office numbers. Is it good? Is it bad? Is it disappointing? Honestly, you could make a case for all of those.
The weekend following a major holiday is always a little slow. The boost from vacationing moviegoers is gone, so everyone tends to take a major dip. Some films end up okay. Some die on the vine. This weekend saw two films weather the storm perfectly fine and one new release collapse on the starting line.
In one of the biggest holiday weekends of all time, the combined might of 'The Hunger Games: Catching Fire' and 'Frozen' proved that yes, ladies can star in major blockbuster movies. We'll see if this lesson sticks (it won't), but between those two and the surprisingly female-friendly 'Thor: The Dark World,' this was a great weekend if you were looking for quality family entertainment that didn't treat its woman characters like crap.