September may traditionally be a wasteland of half-baked films unfit to open in a proper month, but the lack of competition can actually be a good thing. Could 'Prisoners,' a film made specifically for an adult audience, have opened as well as it did if it was released in a busier month? Probably not.
James Wan has done it again. For the second time this year, a horror film that he's directed has opened to over $40 million, securing his position as the reigning king of mainstream horror cinema. He may be taking a break from the genre to direct 'Fast and Furious 7,' but after the jaw-dropping success of 'The Conjuring' and now 'Insidious Chapter 2,' you just know he'll be back. No one is bringing the audiences in quite like Wan.
Oh, and there were some other movies that made some money, too.
One of the things 'Riddick' has going for it is that it didn't cost too much. So while its opening weekend may be a little less than impressive, it doesn't have that far to go to make a profit. It's little victories like this that make this, one of the slowest most stagnant movie weekends of the year, more palatable.
The summer is over and September is upon us. The result? One of the most boring weekend box office reports in months. Months! The month or so following the end of the summer movie season is traditionally one of the worst of the year, the time when Hollywood unleashes all of the films that they have little faith in, a buffer between the blockbuster months and the award season months. In other words, it's the exact kind of climate where a movie like 'One Direction: This is Us' can thrive.
There's something thematically appropriate about a movie telling the story of a butler who quietly influenced the United States taking the number one spot at the box office over its flashy, bigger rivals. Lee Daniels' 'The Butler' took multiplexes by storm this weekend, taking down last week's competition as well as a handful of seemingly strong newcomers.
In a weekend with four new major releases but no definitive frontrunners, the Matt Damon sci-fi action flick 'Elysium' snagged the top spot over some seemingly powerful competition. Director Neill Blomkamp's film continues this summer's trend of R-rated fare opening big ('The Purge,' 'The Conjuring,' '2 Guns') and proves that there's plenty of box office success to be had in the typically slow final weeks of the season.
Ah, the continuing appeal of the one and only Denzel Washington. How much do people love this guy? They love him so much that they'll transform just about any movie he appears in into a respectable hit, even if that movie is a poorly marketed (but well-reviewed) action movie based on a comic book that no one read. We shouldn't be surprised that '2 Guns' shot to the top of the box office, but we are a little. Oh, Denzel Washington, you always catch us off guard.
The X-Men franchise may have kickstarted the superhero movie revolution, but it's lagged behind the competition in recent years, with 'X-Men: First Class' and 'X-Men Origins: Wolverine' failing to match the business of the first three films in the series. So all eyes are on 'The Wolverine,' and its number one opening is certainly a reason to celebrate ... but is the opening big enough?
There was a lot of buzz surrounding James Wan's 'The Conjuring' going into this weekend. "Scariest movie of the year." "Best horror movie in a long time." And so on. But it paid off. 'The Conjuring' not only won the box office, it won the box office in a way that R-rated horror movies often don't. Between this and 'The Purge,' R-rated horror is officially back in a big way.