For the third weekend in a row, 'Gravity' dominated the box office, taking no prisoners in its quest to become one of 2013's most deserving blockbusters. However, its tremendous success has been at the expense of a handful of other films, which have been crushed in Alfonso Cuaron's titanic wake.
When a movie is sold as being the next incredible cinematic experience that will change the way we watch movies, expectations are huge. Audiences may scoff. It could all backfire. But Alfonso Cuaron's 'Gravity' lived up to the hype and audiences responded in kind, giving it the biggest opening ever for a non-sequel October release.
There's nothing like a family-friendly animated movie to help shake off the September doldrums and 'Cloudy With a Chance of Meatballs 2' performed as expected. Although Sony's big release effortlessly took the number one spot, this weekend had a few other bright spots, namely a handful of independent films doing quite well in more limited release.
September may traditionally be a wasteland of half-baked films unfit to open in a proper month, but the lack of competition can actually be a good thing. Could 'Prisoners,' a film made specifically for an adult audience, have opened as well as it did if it was released in a busier month? Probably not.
James Wan has done it again. For the second time this year, a horror film that he's directed has opened to over $40 million, securing his position as the reigning king of mainstream horror cinema. He may be taking a break from the genre to direct 'Fast and Furious 7,' but after the jaw-dropping success of 'The Conjuring' and now 'Insidious Chapter 2,' you just know he'll be back. No one is bringing the audiences in quite like Wan.
Oh, and there were some other movies that made some money, too.
One of the things 'Riddick' has going for it is that it didn't cost too much. So while its opening weekend may be a little less than impressive, it doesn't have that far to go to make a profit. It's little victories like this that make this, one of the slowest most stagnant movie weekends of the year, more palatable.
The summer is over and September is upon us. The result? One of the most boring weekend box office reports in months. Months! The month or so following the end of the summer movie season is traditionally one of the worst of the year, the time when Hollywood unleashes all of the films that they have little faith in, a buffer between the blockbuster months and the award season months. In other words, it's the exact kind of climate where a movie like 'One Direction: This is Us' can thrive.
There's something thematically appropriate about a movie telling the story of a butler who quietly influenced the United States taking the number one spot at the box office over its flashy, bigger rivals. Lee Daniels' 'The Butler' took multiplexes by storm this weekend, taking down last week's competition as well as a handful of seemingly strong newcomers.