The victory of of Kung Fu Panda 3 at the box office this weekend conjures one of the most common questions you have to ask yourself when keeping a constant eye on the charts: when is a hit not a hit? Sure, the third film in DreamWorks Animation’s series did open at number one and its numbers are very good, but they’re lower than you’d think. In any case, it still fared significantly better than the rest of the competition this week — all of the other new releases simply flopped.
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It wasn’t that surprising last week when Ride Along 2 officially dethroned Star Wars: The Force Awakens as reigning champion of the box office. However, what is surprising is how fast and far it plummeted in its second weekend. As the comedy sequel’s legs instantly shattered, The Revenant was finally able to claim the top spot after several weeks of playing box office bridesmaid.
Star Wars: The Force Awakens wasn’t going to reign atop the box office forever. Something was going to take it down sooner or later and we’ll just be honest — we expected it would take a little longer than this. At the same time, anyone who thought that Ride Along 2 wouldn’t perform well has a short-term or poor memory, as the first film was a gigantic hit this time last year. An Ice Cube and Kevin Hart buddy cop comedy dethroned the biggest movie in the history of the U.S. box office from the top of the charts and it’s not that surprising.
Eventually, another movie will top Star Wars: The Force Awakens and end the incredible run that has transformed it into the highest grossing movie in the history of the American box office. That movie was almost The Revenant. This is no failure, though. The combined powers of Leonardo DiCaprio, stories of a harrowing shoot, and a strong marketing campaign actually gave this movie a fighting chance against a genuine cultural sensation. It may have only hit number two on the top 10, but this is a huge victory for a difficult movie.
It took Avatar two and half months to become the highest grossing movie of all time. Star Wars: The Force Awakens will surpass its domestic box office gross within the next day or two after less than three weeks in release. The big question now is when J.J. Abrams’ sequel will find its ceiling because as of right now, it’s showing no signs of slowing down.
At this point, we can officially start calling the box office for Star Wars: The Force Awakens astonishing. Last week’s record breaking opening was massively impressive, but the endurance showcased by the film’s second weekend is even more so. Not only is the film doing well, but word of mouth is strong enough to propel it to a sophomore weekend gross that most movies would kill to earn in their entire runs. However, the holiday weekend was kind to many movies, including most of the five new releases, making this one of the strongest top 10s we’ve seen in quite some time.
It’s become something of a tradition in Hollywood to publicly congratulate a film when it breaks the record for biggest opening weekend at the box office. Steven Spielberg congratulated Star Wars when it passed Jaws. George Lucas congratulated...
Star Wars: The Force Awakens was always going to make enough money to make most blockbusters tremble in fear. That was inevitable. It’s a Star Wars movie. The big question lingering over this opening weekend concerned whether or not it’s surely enormous opening weekend would break the records set by Jurassic World earlier this year. And now, with the early estimates in, we can answer that question: yes and no.
While many suspected that In the Heart of the Sea would perform well in its opening weekend at the box office, Ron Howard's seafaring epic delivered incredibly underwhelming numbers, while The Hunger Games: Mockingjay – Part 2 continued its reign for the fourth week in a row. That's all going to change next weekend when Star Wars: The Force Awakens arrives and completely demolishes the competition — if you can even call it "competition."
Going into this weekend, everyone with an eye on the box office expected to be watching a showdown between The Hunger Games: Mockingjay – Part 2 and The Good Dinosaur. What no one saw coming was an unexpectedly strong showing from the Christmas-themed horror movie Krampus, which opened in second place…while the latest from Pixar took a shocking drop.