If there's one thing that we're reminded of a few times a year here at the Weekend Box Office Report, it's that films targeted at black audiences are always ignored by many mainstream movie websites ... until they open huge at the box office. 'The Best Man Holiday' is the latest film to prove that there's an entire group of moviegoers who aren't being given the films they obviously want to see, and hopefully its success will spur Hollywood into action, allowing for the production of more movies with black casts and filmmakers. Maybe. This is Hollywood, after all.
There was no question of whether or not 'Thor: The Dark World' was going to open at number one this weekend. Of course it was. The big question was whether it would get a post-'Avengers' bump, or if it would do similar business to its 2011 predecessor. Question answered: it got a bump and a pretty good one, too.
If you were wondering what it would take to finally shove 'Gravity' out of the number one spot at the box office, the answer is Johnny Knoxville as an elderly man with a foul mouth and penchant for sustaining groin injuries. After nearly a month at the top, Alfonso Cuaron's science fiction spectacle fell to number two, dethroned by 'Bad Grandpa.'
For the third weekend in a row, 'Gravity' dominated the box office, taking no prisoners in its quest to become one of 2013's most deserving blockbusters. However, its tremendous success has been at the expense of a handful of other films, which have been crushed in Alfonso Cuaron's titanic wake.
When a movie is sold as being the next incredible cinematic experience that will change the way we watch movies, expectations are huge. Audiences may scoff. It could all backfire. But Alfonso Cuaron's 'Gravity' lived up to the hype and audiences responded in kind, giving it the biggest opening ever for a non-sequel October release.
There's nothing like a family-friendly animated movie to help shake off the September doldrums and 'Cloudy With a Chance of Meatballs 2' performed as expected. Although Sony's big release effortlessly took the number one spot, this weekend had a few other bright spots, namely a handful of independent films doing quite well in more limited release.
September may traditionally be a wasteland of half-baked films unfit to open in a proper month, but the lack of competition can actually be a good thing. Could 'Prisoners,' a film made specifically for an adult audience, have opened as well as it did if it was released in a busier month? Probably not.
James Wan has done it again. For the second time this year, a horror film that he's directed has opened to over $40 million, securing his position as the reigning king of mainstream horror cinema. He may be taking a break from the genre to direct 'Fast and Furious 7,' but after the jaw-dropping success of 'The Conjuring' and now 'Insidious Chapter 2,' you just know he'll be back. No one is bringing the audiences in quite like Wan.
Oh, and there were some other movies that made some money, too.