The return of Ron Burgundy and his news team has been positioned as a big, huge deal. 'Anchorman 2: The Legend Continues' has been marketed more than any major release this month and everyone just assumed that the film would effortlessly snag massive box office numbers thanks purely to saturation (on top of the fact that the original is quite beloved). So it must sting a little for Paramount to see the film open in second place and it must sting even more once they compare the opening numbers to the opening of the first film from 2004.
If it's set in Middle Earth, it's going to open at number one. That's common knowledge. The big question is always how big or how small it's going to open at number one. 'The Hobbit: The Desolation of Smaug' did open at number one this weekend, but it's a number that's going to feel controversial for people who like to bicker about box office numbers. Is it good? Is it bad? Is it disappointing? Honestly, you could make a case for all of those.
The weekend following a major holiday is always a little slow. The boost from vacationing moviegoers is gone, so everyone tends to take a major dip. Some films end up okay. Some die on the vine. This weekend saw two films weather the storm perfectly fine and one new release collapse on the starting line.
In one of the biggest holiday weekends of all time, the combined might of 'The Hunger Games: Catching Fire' and 'Frozen' proved that yes, ladies can star in major blockbuster movies. We'll see if this lesson sticks (it won't), but between those two and the surprisingly female-friendly 'Thor: The Dark World,' this was a great weekend if you were looking for quality family entertainment that didn't treat its woman characters like crap.
Everyone knew that 'The Hunger Games: Catching Fire' was going to do well this weekend, but the lingering question was always whether or not it was going to do "really, really well" or "stupidly, gobsmackingly well." We should know by now that you always bet on Katniss Everdeen defying the odds, because it was the latter and everyone made it look easy.
If there's one thing that we're reminded of a few times a year here at the Weekend Box Office Report, it's that films targeted at black audiences are always ignored by many mainstream movie websites ... until they open huge at the box office. 'The Best Man Holiday' is the latest film to prove that there's an entire group of moviegoers who aren't being given the films they obviously want to see, and hopefully its success will spur Hollywood into action, allowing for the production of more movies with black casts and filmmakers. Maybe. This is Hollywood, after all.
There was no question of whether or not 'Thor: The Dark World' was going to open at number one this weekend. Of course it was. The big question was whether it would get a post-'Avengers' bump, or if it would do similar business to its 2011 predecessor. Question answered: it got a bump and a pretty good one, too.
If you were wondering what it would take to finally shove 'Gravity' out of the number one spot at the box office, the answer is Johnny Knoxville as an elderly man with a foul mouth and penchant for sustaining groin injuries. After nearly a month at the top, Alfonso Cuaron's science fiction spectacle fell to number two, dethroned by 'Bad Grandpa.'
For the third weekend in a row, 'Gravity' dominated the box office, taking no prisoners in its quest to become one of 2013's most deserving blockbusters. However, its tremendous success has been at the expense of a handful of other films, which have been crushed in Alfonso Cuaron's titanic wake.