As expected, Avengers: Age of Ultron dominated the box office for the second weekend in a row, pulling in numbers that would be the envy of most summer blockbusters’ opening three days. And while the only new release of the week faltered, it was a surprisingly strong week overall, with many of the films in the top 10 faring well despite facing one of the biggest movies of the year.
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There’s a bizarre narrative floating around the internet: Avengers: Age of Ultron is already a disappointment because it didn’t open higher than The Avengers in its first weekend. This seems to be ignoring the fact that The Avengers had the biggest opening of all time and Avengers: Age of Ultron now has the second biggest opening of all time, which is nothing to scoff at. Sure, the sequel may not match the numbers of the first movie in the end, but it’s already well on the way to becoming one of the biggest movies of the year. And of all time.
Furious 7 has officially spent the entire month of April at the top of the box office, swatting down any pretenders to the throne and transforming a very popular film franchise into something genuinely legendary. Sure, other films performed well, but the record books will always show that April 2015 belonged to Vin Diesel, Paul Walker and some very fast cars. This streak will end next week when Avengers: Age of Ultron gives it a run for its literal and metaphorical money, but it was a quite a ride.
For the third week in a row, Furious 7 took the top spot at the box office and made it look easy. Not even a trio of newcomers could slow down the latest entry in the crowd-pleasing action series, which has become the fastest film to reach $1 billion worldwide. On the domestic box office, it’s equally impressive. It’s a juggernaut. A cultural event. At the end of the day, Paul Blart: Mall Cop 2 may make some money, but it’s making that money in the shadow of a genuine phenomenon.
It was a weekend with only one new wide release and The Longest Ride fought valiantly. Unfortunately, the latest Nicholas Sparks adaptation didn’t have the power to overtake DreamWorks Animation’s newest film in its third week of release, and it certainly didn’t have the power to take down Furious 7, which continued its supreme domination of the April box office.
The early estimates for the opening weekend gross of Furious 7 are all over the place and we probably won’t have a definitive number until tomorrow, when the dust finally settles and everyone gets a chance to breathe. However, this one thing we know for sure: the seventh film in the Fast and Furious series didn’t just shatter in-franchise records, it shattered records for any April release.
In one of the strongest box office weekends of 2015 so far, both Home and Get Hard opened strong while Insurgent and Cinderella continued to perform well. This was the rare weekend that literally offered something for everyone, with R-rated comedies and animated family fare exceeding expectations.
What does a movie studio want out of its sequels? Is a sequel a failure if it simply matches its predecessor or does it need to make more money? That’s the big question that’s swirling around Insurgent, which made almost exactly as much as Divergent did one year ago. Seriously: there’s only a $500,000 difference in their opening weekends. So is Insurgent a success or a disappointment?
Suddenly, Disney’s upcoming live action version of Beauty and the Beast is looking like a very wise move. After all, their new take on Cinderella shook the box office out of the doldrums, launching with numbers that feel more at home with the summer than March. Yes, it even took down that might spring movie season titan Liam Neeson.
With some of the year’s biggest movies only a month or two away, the box office seems to have entered a holding pattern. Some of the new releases are minor hits. Others crash and burn. Right now, Hollywood just seems to be crossing their fingers and hoping for the sweet, sweet summer movie season to come along and save them (or at least the April release of Furious 7). In other words, every new release underperformed this weekend.