Over the past few years, the 'Paranormal Activity' series has established itself as one of the most inexpensive and reliable horror franchises around. Produced for (non-literal) pennies, they've consistently opened strong at the box office, ensuring a fast and efficient turnaround. The latest film, 'Paranormal Activity: The Marked Ones,' has already accomplished that goal, but it did so without grabbing the number one spot. Sure, people may love found footage demons, but it turns out that they love animated singing princesses more.
Box Office - Page 7
Although you'd think people would spend the holidays in their homes catching up with their families and what-not, they actually tend to go to the movies after opening gifts and having awkward conversations. And Christmas Day moviegoers had a bunch of options this week, with recent releases (and not-so-recent releases) still going strong and a whole bunch of new releases arriving to coincide with the holiday.
The return of Ron Burgundy and his news team has been positioned as a big, huge deal. 'Anchorman 2: The Legend Continues' has been marketed more than any major release this month and everyone just assumed that the film would effortlessly snag massive box office numbers thanks purely to saturation (on top of the fact that the original is quite beloved). So it must sting a little for Paramount to see the film open in second place and it must sting even more once they compare the opening numbers to the opening of the first film from 2004.
If it's set in Middle Earth, it's going to open at number one. That's common knowledge. The big question is always how big or how small it's going to open at number one. 'The Hobbit: The Desolation of Smaug' did open at number one this weekend, but it's a number that's going to feel controversial for people who like to bicker about box office numbers. Is it good? Is it bad? Is it disappointing? Honestly, you could make a case for all of those.
The weekend following a major holiday is always a little slow. The boost from vacationing moviegoers is gone, so everyone tends to take a major dip. Some films end up okay. Some die on the vine. This weekend saw two films weather the storm perfectly fine and one new release collapse on the starting line.
In one of the biggest holiday weekends of all time, the combined might of 'The Hunger Games: Catching Fire' and 'Frozen' proved that yes, ladies can star in major blockbuster movies. We'll see if this lesson sticks (it won't), but between those two and the surprisingly female-friendly 'Thor: The Dark World,' this was a great weekend if you were looking for quality family entertainment that didn't treat its woman characters like crap.
Everyone knew that 'The Hunger Games: Catching Fire' was going to do well this weekend, but the lingering question was always whether or not it was going to do "really, really well" or "stupidly, gobsmackingly well." We should know by now that you always bet on Katniss Everdeen defying the odds, because it was the latter and everyone made it look easy.
If there's one thing that we're reminded of a few times a year here at the Weekend Box Office Report, it's that films targeted at black audiences are always ignored by many mainstream movie websites ... until they open huge at the box office. 'The Best Man Holiday' is the latest film to prove that there's an entire group of moviegoers who aren't being given the films they obviously want to see, and hopefully its success will spur Hollywood into action, allowing for the production of more movies with black casts and filmmakers. Maybe. This is Hollywood, after all.
There was no question of whether or not 'Thor: The Dark World' was going to open at number one this weekend. Of course it was. The big question was whether it would get a post-'Avengers' bump, or if it would do similar business to its 2011 predecessor. Question answered: it got a bump and a pretty good one, too.
After months of boycott talk and constant controversy, the long in the works adaptation of Orson Scott Card's 'Ender's Game' opened at number one at the box office with decent but not spectacular numbers. It's a long road to profitability, but hey, this is a start.