After months of feverish anticipation and a marketing campaign that left everyone at ScreenCrush practically speechless, 'Man of Steel' has arrived (amidst a flurry of mixed reviews) and taken its place at the top of the box office chart. Although the latest Superman film broke June box office records, it's yet to be seen whether or not the film is truly prepared for the long road ahead.
For the second week in a row, a David has taken down a Goliath. Last week, a little magician thriller handily derailed a Will Smith juggernaut and this week, the tiny horror film 'The Purge' took 'The Internship' down a peg or a dozen. We're one month in and this summer movie season has already given us plenty of surprises at the box office.
How rare is it for a Will Smith sci-fi blockbuster to not open at number one at the box office? Also, how horrible must it feel for a Will Smith sci-fi blockbuster to not only get beaten by the second week of a long running franchise about fast cars, but by a magician thriller headlined by Jesse Eisenberg?
As always, the extended Memorial Day weekend proved to be a busy couple of days at the box office, with 'Fast and Furious 6' shattering every expectation in its first three days of release (as we reported right here). Meanwhile, 'The Hangover Part 3', uh, did not. But this is a four day weekend! How are both films looking to fare when the holidays are over and all of the dust has settled?
Look, we all knew that 'Iron Man 3' was going to make a whole bunch of money and open at number one at the box office and kick the summer movie season off in style. The question was never "Is 'Iron Man 3' going to make any money?", the question was always "What absolutely absurd amount is 'Iron Man 3' going to make in its opening weekend?"
Some will call this a slow weekend, but it may be better to think of it as the calm before the storm. Next week, the summer movie season begins and people are saving their pennies for 'Iron Man 3,' so it's not really surprising that this was an uneventful couple of days at the multiplex. At least the folks behind 'Pain and Gain' can be glad that their film led an otherwise quiet weekend.