‘Deadpool’ Wants You to Get Touchy-Feely in New Cancer Awareness PSAs
The marketing geniuses behind Deadpool have been taking some unconventional tactics: there was that hilarious poop emoji billboard, and the billboards / posters promoting the film as a Valentine’s Day romance, and now the Merc With a Mouth wants you to get handsy with yourself, promoting a little self-love with some new PSAs about cancer awareness — for him and her!
A few days ago, Ryan Reynolds posted this PSA on Twitter, which features the actor in full Deadpool costume, explaining the benefits of self-examinations to prevent testicular cancer:
But he’s not just promoting healthy touching for men — Reynolds posted this new PSA over the weekend, extolling the virtues of at-home breast check-ups for ladies:
Deadpool: the superhero that really cares about your most sensitive areas. That’s a platform we can get behind.
Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.