What’s the Latest on the ‘G.I. Joe: Retaliation’ Move?
In the aftermath of Paramount’s costly schedule move of ‘G.I. Joe: Retaliation,’ more details on what caused the picture to shuffle its release date have been made public. For those hoping for good news, too bad.
It looks like the film was beset by problems. From what Deadline Hollywood is reporting, the film was tested and the scores were bad, which would call for re-shoots (and from we’ve heard, this would be another round of them). On top of that – as the trailers suggested, and as we’ve guessed – Channing Tatum was killed off in that cut, and now that audiences like him that decision hurt the film.
One of the interesting things in the Deadline article is that the studio suggests they can still keep the film near its original budget. They say the film costs $125 Million, but the additional 3-D expenses shouldn’t be more than $5 Million. But if – as they seem to suggest – re-shoots are happening, that seems impossible. On top of an advertising buy that was clearly under way.
The Hollywood Reporter also took a look at the move, and they note that it’s been a bad year for blockbusters, which put the fear into Paramount. Films like ‘John Carter,’ ‘Dark Shadows,’ ‘Battleship‘ and ‘Men in Black 3‘ have not opened to the numbers once thought for standard big budget titles. But where many of these movies will either lose money or have already lost it, the 3-D gross bump in foreign markets seen on something like ‘Carter’ is enough to justify the decision for Paramount.
But with so many pictures dying quickly in the marketplace this summer, Paramount’s panic is understandable. The film would have faced movies like ‘The Amazing Spider-Man‘ (which is no home run, but would have been direct competition for the same audience) and ‘The Dark Knight Rises.’ Where the end of March offers way more breathing room and less heavy competition for ‘G.I. Joe’ – though it does open a week after ‘Jack the Giant Killer,’ another summer 2012 refuge.
We’ll be interested to see if they can they save the picture, and if they can overcome the bad buzz they created with the shuffle.