Did you know that when he's not rampaging through cities and laying waste to the countryside, the legendary beast known as Godzilla is actually a really cool guy who likes to party, hang out with his buddies and play a mean game of ping pong? That's the one joke in a new Snickers ad, but thankfully, it's a very funny one that makes the most of its absurd imagery.
Unlike the extremely dark and serious trailers for Gareth Edwards' upcoming reboot, this 30-second ad is light and gentle, using the iconography of cinema's greatest monster to hilarious effect. It all works because the Godzilla costume looks stunningly similar to the classic suit from the original 1954 film. For our money, nothing beats the image of Godzilla driving an ATV through the desert with his bros, but Godzilla picking up gorgeous women at the beach comes awfully close.
And like that, the marketing for the new 'Godzilla' has officially started in earnest. Expect this fire-breathing lizard to start appearing everywhere between now and the film's May 16 release date.