'Good Morning America' Expands, Calls Extra Hour 'Good Afternoon America'

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If you can't get enough of 'Good Morning America,' you're in luck. Starting July 9 at 2 p.m. eastern and running for nine weeks, the ABC show is tacking on an extra hour to 'GMA' and calling it, aptly enough, 'Good Afternoon America.'

According to a release from ABC, the hour will be co-hosted by 'GMA' regulars Lara Spencer and Josh Elliott and focus on "original entertainment, lifestyle, health, workplace and consumer reporting."

The alphabet network is clearly taking advantage of the newfound attention 'GMA' has gotten since unseating the 'Today' show from its 16-year berth at the top of the morning program ratings earlier this month. Like the NBC program, which expanded to three hours in 2000 and added an additional hour in 2007, ABC is hoping the extra hour of 'GMA' will expand its reach as well.

“I am beyond excited and honored to be part of this new chapter for the ‘Good Morning America’ family," Spencer said. "’Good Afternoon America’ gives us the opportunity to reach a different audience, and better yet, spend a little more time with our morning viewers who want to be a part of the conversation and fun we plan on bringing to afternoon TV.”

“It’s tremendous that 'GMA' has this opportunity to ... bring something new to the afternoons,” added Elliott. ”It is gratifying to play a role in it and I genuinely hope our audience will come along for the ride.”

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