Exclusive ‘Hunger Games’ Merch at Target Will Cost a Small Fortune
Want to own a limited-edition piece of ‘Hunger Games‘ merchandise now that the first film in the lucrative franchise is heading to DVD? You better be ready to break open your bank account.
Though Walmart, Costco and Best Buy will be offering exclusive ‘Hunger Games’ items as part of the planned DVD launch of Gary Ross’ hit film, it’s Target who is taking a high-end approach to ‘Games’ memorabilia. According to Variety, the normally medium-budget department store will sell “a 14-carat gold reproduction of Katniss Everdeen’s Mockingjay pin for $999, a replica of her leather hunting jacket for $349 and a lithograph signed by pic’s cast, including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, for $699.”
In other words, fans from Districts 1 and 2 will be able to participate, while those in District 12 will be out of luck, once again.
Following the tradition of Target’s partnership with Missoni, these exclusive items will only be available on the retailer’s official website beginning at midnight on Aug. 18. Fans also will have to act fast. As of now, there will only be 100 pins and lithographs, and 50 jackets available over three days. After that, fans will have to compete in a ‘Hunger Games’ style competition on eBay to win the items from greedy vendors who’ll charge three times what they paid in the first place. (Kidding … sort of.)
Can’t pay nearly $1,000 for a pin? Don’t worry. Every store will stock their shelves with more affordable items, from backpacks and lunchboxes to pillow cases and life-size cardboard cut-outs of the film’s characters. The ‘Games’ push will include items for everyone, but those who want the higher-end merch will want to target Target.
“We’re delighted to partner with Target on this innovative and integrated campaign that offers their guests unique merchandise and video content,” said Ron Schwartz, Lionsgate executive VP and general manager of home entertainment. “These collectibles and bonus footage immerse fans in the world of ‘The Hunger Games’ and will help them celebrate ‘The Hunger Games” status as a unique and memorable event.”