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New ‘Carrie’ Motion Poster Wants You to Keep Calm

Carrie
Screen Gems

One of the more intriguing films arriving this fall is Kimberly Peirce’s adaptation of Stephen King’s ‘Carrie.’ Although the film has a big legacy to live up to (Brian De Palma’s 1976 version is a classic), there are enough interesting elements in play here to keep us intrigued. Does a newly released motion poster offer additional hope for this project?

Well…no. Not really. If there was a school dedicated strictly to movie marketing, they’d probably tell you that trying to sell your horror movie with a pun based on an overused phrase is a bad idea. However, since that school doesn’t exist, we’re left with a motion poster that asks us to “Keep Calm and Carrie On.” Oof.

Other than the absurdly lunkheaded choice of tagline, it’s a reasonably clever motion poster. Initially a close-up of psychic, vengeful teenager Carrie White’s (Chloe Moretz) face, the poster flashes images from the film, most of them featuring chaos or people in distress. The final act of this story is a true bloodbath, so naturally, it’s the chief selling point. Although there’s a lot of fascinating stuff in the beginning, everyone always remembers Carrie’s disastrous prom night. In other words, come for the gore, stay for the teenage angst.

‘Carrie’ arrives on October 18, just in time for Halloween.

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