Contact Us

New ‘The Hobbit’ Poster Looks a Little Familiar

We could write some kind of tantalizing introduction, but come on: it’s the new poster for ‘The Hobbit: An Unexpected Journey.’ It requires no introduction.

Anyone who remembers the glossy character portraits that defined that marketing campaign for the ‘Lord of the Rings’ trilogy a decade ago will get some deja vu here. It’s an entirely new face this time around, showcasing Martin Freeman as the young Bilbo Baggins (wielding the blade known as Sting, of course). The layout of the poster and its concentration on a single member of the cast suggests that this is simply in the first of a series. It’s safe to suggest that there will be a good dozen of these in the coming weeks, each showcasing a different character. We’ll put good money on Gandalf’s poster debuting before the month is over.

So we now see the game plan for how the’re going to sell the three ‘Hobbit’ films: they’re going to echo what they did for the last Middle Earth-set trilogy. Hey, if it isn’t broken, why fix it?

What do you think of the poster?

New The Hobbit Poster
Warner Bros./MGM

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://screencrush.com using your Facebook account.

Please fill out the information below to help us provide you a better experience.

Register on ScreenCrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on ScreenCrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!