Recently, The Weinstein Company made headlines on behalf of its controversial documentary ‘Bully’ by publicly balking at the R rating applied to the film by the MPAA. Weinstein felt the rating was harsh, unfair and inappropriate, and he fought to have the decision reversed.

Now, the flip side of the equation, where the producers of ‘Piranha 3DD’ adopt a totally different stance by gleefully embracing their rating and celebrating all of the reasons they’ve offended the MPAA.

Dimension Films announced in a press release that John Gulager’s upcoming horror-comedy sequel – due in theaters in June – will carry an R rating for “sequences of strong bloody horror violence and gore, graphic nudity, sexual content, language and some drug use.”

That’s it?

The studios says it “accepts a well deserved Rated R” and will wear it like a badge of honor. The funny thing is that Dimension Films is a subset of Weinstein, and is largely run as a genre label for Bob Weinstein’s bizarre tastes. And by releasing a press release stating they proudly accept the MPAA’s ruling on behalf of ‘Piranha 3DD,’ the Weinstein brothers are playing the same game, only in reverse, publicly stating their opinion of an MPAA ruling to generate press.

Brilliant.

‘Piranha 3DD’ moves the action from Lake Victoria to a water park named Big Wet. The cast includes such legends as Wing Rhames, Christopher Lloyd, Gary Busey and David Hasselhoff, “acting” alongside bikini-sporting beauties like Katrina Bowden and Danielle Panabaker. It opens everywhere on June 1.

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