‘Spy’ Encourages Tinder Users to Swipe Away for Free Passes to Early Screenings
20th Century Fox is getting in on the Tinder, um, action, partnering with the popular dating app on a new promotion for Paul Feig’s Spy. If you happen to use Tinder, like so many people just looking for love (or, you know, whatever) in the United States, all that swiping can earn you some free passes to see Spy a few weeks before everyone else.
Spy is a good choice for a first date movie: A. It helps you avoid the awkward part where you have to look at and talk to each other. B. Even if your date sucks, the movie is hilarious. Everyone wins.
Per The Wrap, Fox has teamed up with Tinder to offer free passes to an early sneak peek screening of Spy on May 14, an entire three weeks before the film’s June 5 release date. Tinder users swiping left and right on the service will notice characters from the film, like Melissa McCarthy’s Susan Cooper and Jude Law’s Agent Fine (SWIPE RIGHT! SWIPE RIGHT!)
Users will be able to RSVP to claim free passes for an early screening in one of the following markets:
Atlanta, Austin, Baltimore, Boston, Calgary, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Edmonton, Fresno, Grand Rapids, Hartford, Honolulu, Houston, Indianapolis, Kansas City, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, Montreal, Nashville, New York, Norfolk, Oklahoma City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Portland, Raleigh, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Vancouver, Washington D.C., and West Palm Beach.
Fox isn’t the only studio to recently partner with Tinder — A24 also teamed up with the service during SXSW in March to promote Ex Machina. Users swiping around on the app were apt to come across Ava, the A.I. character portrayed by Alicia Vikander.
It’s not often that you’ll find yourself pleasantly rewarded for using Tinder (so many left-swipes), so you should probably take advantage of this gift.