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‘Star Trek Into Darkness’ Viral Kicks Off With Hidden URL in New Trailer

Star Trek Into Darkness
Paramount

Did you see that?? Hidden in the new ‘Star Trek Into Darknesstrailer was a mysterious URL that, when visited, launches a brand new ‘Star Trek’ viral game. So how can you get started? Find out!

It appeared a 1:07 into the ‘Star Trek Into Darkness’ trailer and flashed on screen for less than a second. It was a web site URL hidden on a computer screen that led viewers crafty enough to notice it to areyouthe1701.com. If you missed it, you can see it in the screenshot below:

Star Trek Into Darkness viral

So what is “The 1701?” Well it’s unclear right now. Once you click on the logo, you’re presented with a “Shall We Begin?” prompt asking for your information. After that? Well, nothing just yet but the promise of being in contact once the game launches.

What do you think this is for? Will this reveal more information about the film or some exclusive content? Or just something to keep you busy until next summer? Let’s all find out together.

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