The final 'Monsters University' trailer is here and it gives us our best look yet at the latest film from Pixar. Although we're still not completely sold on this one (more on that in a bit), a Pixar release is generally a cause for celebration and animation fans will find much to appreciate here.
How does Pixar do it? The animation studio has an almost pristine track record with their films and has become one of the most trusted brands in all of film. With another film on the way this summer - the 'Monsters Inc.' sequel 'Monsters University' - we set off for Pixar's Emeryville campus to peek inside the hallowed walls, talk to the creators and find out a literal answer to that question. How does Pixar do it?
Although 'Monsters University' reunites much of the original cast of 'Monsters, Inc.,' plenty of new voices have been added to the mix, making this one of the most star-studded Pixar movie to date. Heck, it's DreamWorks-esque how many big names are associated with this movie. The voice actors involved have been slowly revealed over the past few months, but a few more were announced today, including John Krasinski and Nathan Fillion.
April Fool's Day on the internet is generally a headache -- site post fake stories, communities pull pranks and everyone is generally miserable because most of the posts aren't done by professional comedians and sometimes those fake posts get taken seriously. However, some people know how to make their April Fool's shenanigans fun and clever instead of irritating and we can now include the marketing people behind 'Monsters University' in that number, who gave one of the upcoming film's sites an amusing facelift for the day.
A new TV spot for 'Monsters University' premiered at the Kid's Choice Awards last night and it has all of the same strengths and flaws as the previous trailers. You too can furrow your brow and cast judgment upon the marketing materials for this children's film by watching the embed below.
If there's one thing we can say about the concept behind 'Monsters University,' it's that it sure does lend itself to some pretty easy and clever viral marketing. When the title of your film is the name of an institution, all you've got to do is create a couple of fake commercials and/or welcoming videos for said insituation and throw them online! You can watch three new 'Monsters University' videos below.
'Monsters University,' Pixar's prequel to 'Monsters Inc.,' brings back Billy Crystal's Mike Wazowkski and John Goodman's James P. Sullivan to tell the duo's awkward college stories. But we get to go even further back in time in the brand-new 'Monsters University' trailer to see the moment when little toddler Mike first wanted to attend college. The only downside, for non-Japanese speakers at least, is that the trailer's all in Japanese.