It's hard to call what 20th Century Fox is doing to promote Ridley Scott's 'Prometheus' "viral." It's not like they're hiding what they're doing, it's not spreading because people found it accidentally, it didn't get popular without the context of the movie itself, and all the movie sites know about it. So let's call it 'in character.' Here's some posters for the movie which don't directly sell the movie.
Without question, ‘Prometheus’ is one of our most-anticipated blockbusters reaching theaters this summer. Sir Ridley Scott returning to the world of his seminal ‘Alien’ for what could amount to an epic prequel? Yeah, we’re in. But as the studio’s viral campaign ramps ups, details about the plot might be a little spoilerish, so keep that in mind as you click through and learn more about Michael Fassbender’s character, David.
The more we learn about Sir Ridley Scott’s ‘Prometheus,’ the less we appear to understand. And that’s a good thing. Even though 20th Century Fox has shared trailers, TV spots and images from the anticipated summer blockbuster, I still don’t feel like we’ve scratched the surface of what Scott has in store.
Ridley Scott's 'Prometheus' has been ramping up its advertising, and we've been hit with trailers both foreign and domestic. The film's due out June 8, but we're now getting TV spots for the upcoming feature, which suggests that 20th Century Fox is fairly confident about the film they've got. And this new commercial makes us just as confident.
A new trailer for the Ridley Scott helmed 'Prometheus' is online and it effortlessly paints the film as the blockbuster to beat this summer. It also makes it pretty clear that most definitely takes place in the 'Alien' universe, even if it's not necessarily a full-on 'Alien' prequel. We took an in-depth look at the new trailer and have broken it down, scene-by-scene...