It's interesting to see how Warner Bros. is marketing their upcoming release, 'Cloud Atlas,' since it's obvious that it isn't an easy sell. A multi-layered, time-jumping, 164-minute epic that combines elements of several different genres, has a big cast filled with recognizable name, but it's not even close to a sure thing at the box office. Now, with the release of a couple of new TV spots for the film, we can see two different ways WB is going about pitching this unique picture. Check out both ads after the jump.
After it's premiere at the Toronto International Film Festival, 'Cloud Atlas' left audiences clearly divided between the people who loved it and the people who hated it (and the handful of people who found themselves somewhere in the middle). However, those who loved it really loved it, as evidenced by the praise showered upon the film in the film's new TV spot.
For many people, 'Cloud Atlas' is going to be a tough sell: ambitious, oddball New Age-y science fiction is the not the kind of thing that brings in the box office receipts. However, this is an ambitious, oddball New Age-y science fiction movie that also features a stunning ensemble of incredible actors. Naturally, the new poster chooses to emphasize that fact.
'Cloud Atlas,' the latest and much-anticipated movie from the Wachowski siblings, recently premiered at the Toronto International Film Festival, and much like those two trailers we got a look at, some are completely blown away by the fantastical imagery and others are utterly locked in a state of confusion.
'Cloud Atlas' unleashed an amazingly impressive six-minute long trailer today and while the visuals were nothing short of sumptuous (that's a word, right?), we also couldn't help but wonder, what's that song in the background? Well, if you were like us and wondering, we have the answer for you...
We told you. Yesterday, when we shared the first official images from ‘Cloud Atlas,’ we predicted that a trailer likely would be right behind. Lo and behold, here it is: A six-minute 'Cloud Atlas' trailer highlighting the visually inventive collaboration between Tom Tykwer and the Wachowskis.
It's been a big day for 'Cloud Atlas' news as it's been confirmed for the Toronto International Film Festival, and has already previewed two photos. Now there's twenty more photos, and it seems like we'll probably be seeing a trailer soon. It also gives a better look at the international cast.
At best, ‘Cloud Atlas’ sounds ambitious. At worst, it sounds exhausting. An adaptation of David Mitchell’s 2004 novel, the movie heads to theaters in October after stopping off for celebrated premieres at the Toronto International Film Festival (and possible screenings in Venice and Telluride). As we get closer to release, Warner Bros. will want to let audiences know what they are in store for, and so we’re getting a few early images.