A few years ago, Old Navy featured recognizable actors from old TV shows -- like Morgan Fairchild, Joan Collins and Fran Drescher -- in its commercials. The ads were weird but well-received, so the company is giving the concept another whirl.
Ridley Scott's 'Prometheus' has been ramping up its advertising, and we've been hit with trailers both foreign and domestic. The film's due out June 8, but we're now getting TV spots for the upcoming feature, which suggests that 20th Century Fox is fairly confident about the film they've got. And this new commercial makes us just as confident.
Feature-film directors moonlight on 30- and 60-second commercials all of the time. Nike, alone, has recruited such talents as Terry Gilliam, Guy Ritchie and Michael Mann for their marketing spots. Sony, also, has hired geniuses like David Lynch for its gigs. And now Wes Anderson is joining their ranks.