Fruit Ninja

You know video game movies, films that do all they can to finagle a two-hour plot out of what essentially amounts to button-mashing and sometimes includes characters with questionable outfit choices? Here’s a message to all you die-hard Fruit Ninja fans out there: stop wearing down the prints on your index fingers on the screen of your iPads, and rejoice, for we are getting the Fruit Ninja movie we’ve been clamoring for all these years.

If you had any doubt that a mobile game would make for a successful film, look no further than The Angry Birds Movie, which effortlessly claimed the top spot at the box office over the weekend. So it’s not particularly surprising that another popular mobile game is getting an animated film adaptation, this one based on the slice-happy Fruit Ninja series. Scoff if you must, but never underestimate the power of brand recognition.