Following in the footsteps of streaming giants Netflix, Hulu and Amazon, Apple appears to finally be entering the world of original programming. Ever since Netflix took their Instant service a step further by developing their own original television shows, streaming competitors have been rushing to keep up, and in doing so they’ve increasingly pushed Netflix and their own businesses forward in ambition. Apple is the only mega-brand that hasn’t developed its own original content, but it looks like that might be about to change.
As Hannibal fans this weekend (and billions of others before them) can attest, too long has the antiquated Nielsen ratings system given an incomplete picture of a show’s viewership, swaying networks to and fro of cancellation. We may finally have some progress however, as Nielsen will begin taking into account streaming data from the likes of Hulu, Netflix and beyond.
As if AMC’s Preacher weren’t enough, Seth Rogen and Evan Goldberg have set their sights on TV yet again. Hulu has officially given a pilot order to The Interview duo’s new comedy series Future Man, also tasking the two to direct the video game-themed series’ inaugural installment.
Granted, we’ve known for some time that Hannibal stars Hugh Dancy and Mads Mikkelsen were released from their contracts, it’s a different kind of gut stab to see them actually line up new gigs. Dancy at least, is off to a fine start, joining Breaking Bad alum Aaron Paul in Jason Katims’ new Hulu faith drama The Way.
Despite its growing status as a provider of original content, Hulu's evolution and subscription model has consistently faced complains over advertisements, even for premium users. Now, the streaming service is reportedly considering development of an ad-free Hulu, albeit for a steep price.
Unlike some series, FOX’s The Mindy Project scarcely faced any danger after its initial cancellation, quickly landing on Hulu with a 26-episode order. FOX may yet live to regret their decision however, as the revered Joseph Gordon-Levitt will kick off The Mindy Project’s Hulu tenure with a guest appearance in the Season 4 premiere.
Showtime surprised relatively few in getting in on the cord-cutting game with its own independent streaming service, aptly-enough titled “Showtime,” though now the (former) pay-cable network has taken things one step further to create a Hulu bundle.
The cancellation of NBC’s Hannibal left us shocked, shocked (well, not that shocked), though given the climate of revivals and rescues, it seemed resoundingly likely the darkly delicious drama might find a new home. Now, series creator Bryan Fuller and producers are on the hunt for a new network, while long-standing rights issues with Clarice Starling may have impacted Season 4’s chances.
Breaking Bad fans have looked on Aaron Paul’s TV future with great interest, including through Netflix’s BoJack Horseman, but at last the erstwhile Jesse Pinkman has cooked up his next big series, bitch. Paul today joins Jason Katims’ new Hulu drama The Way, alongside True Detective star Michelle Monaghan.
FOX’s untimely cancellation of The Mindy Project came as little surprise to numbers folk, though Kaling herself seemed coolly confident the romcom-skewering series would live on. Hulu officially shares that confidence today, renewing the drama for an extended fourth season.