Imax

This August you will have another chance to see Christopher Nolan’s classic the way he meant it to be seen.

How about some Hawkeye Easter eggs, huh, Marvel? Huh??

Avengers: Infinity War is the first Marvel movie — and the first Hollywood film — to be shot entirely with IMAX cameras.

The company told investors there was a “misalignment of customer expectations” about the series.

Since Star Wars movies are the kind that warrant the biggest, loudest screen possible, Lucasfilm has rolled out some very cool incentives to get fans into IMAX seats.

Early returns for Marvel’s IMAX Inhumans were predictably paltry, based on poor word-of-mouth from early reviews and a holiday lag overall. A new breakdown of the Marvel-ABC drama’s performance suggests not only could future TV IMAX projects become scarce, but that the two Disney divisions were “contentious” over the final product.

The screening will mark the 50th anniversary of IMAX and will feature a conversation with director Christopher Nolan

It seemed like 3D was having itself a little moment there for a while, spurred on by the success of James Cameron’s Avatar back in 2009. But it seems like the 3D era is nearing an end, as 3D’s biggest supporter, IMAX, has made the decision to focus more on 2D screenings of Hollywood tentpoles, citing a “clear preference” amongst consumers.

With VR an up-and-coming storytelling medium, all the big studios want in on the action. Gone are the days of 4-D pirate adventures with seats that spit water into your face. The people don’t want to be in the movie anymore, they want to be the movie. The latest studio to get into the biz is Warner Bros., inking a deal with IMAX’s new VR component for virtual reality experiences based around the Justice League.

Following the debut of the first official trailer for Dunkirk earlier this week, reports surfaced suggesting that a special sneak peek of Christopher Nolan’s latest would screen in IMAX theaters this weekend with Rogue One: A Star Wars Story. That’s not surprising, given the similar IMAX previews of Nolan’s last two Dark Knight films, and the director’s affinity for the format. And in the least shocking news of the week, IMAX has confirmed this weekend’s Dunkirk sneak peek with a full list of theaters where you can see it for yourself.