Save the Date

'Save the Date' Trailer: Can Lizzy Caplan and Alison Brie Save the Rom-Com?

by Jacob Hall November 10, 2012 @ 2:57 PM
IFC Films
Selling an independent festival darling to a large audience can be a tricky affair. You don't have a $100 million marketing budget, but what you do have is (hopefully) a great deal of critical praise. And that's where the new trailer for 'Save the Date' enters the picture. The trailer opens with critical praise and continues to layer it on thick throughout, replacing all dialogue and plot details with praise from various outlets. But is that going to convince anyone to go see it?