Skyfall

Product placement -- stealthily advertising certain name-brand items by putting them on-screen in movies or TV shows -- has become so commonplace that many of us don't even think twice about it anymore. But the practice could soon eliminate a time-honored tradition when James Bond eschews his usual martini for a beer in the upcoming 'Skyfall.'

James Bond fanatics won’t have to wait until November’s ‘Skyfall’ to see their beloved 007 in action.  Current Bond Daniel Craig has filmed a short in character as the lethal agent for a bit that will be included in the opening ceremonies for the London Olympics and you'll never guessed who personally put in the request.

Sam Mendes is currently shooting 'Skyfall', the next film in the James Bond franchise in London and today we get our first unofficial photos of Javier Bardem as the film's villain, Silva. Courtesy of Daily Mail, we can see here that Bardem's blonde hair rivals his 'No Country for Old Men' bowl cut for Worst Hair To Put On Javier.