The Amazing Spider-Man
"There is only one plot in all of fiction," Peter Parker's English teacher tells him near the end of Marc Webb's 'The Amazing Spider-Man.' These words make an all-too-fitting conclusion to a story that's essentially recycled from a ten-year-old movie which was itself repurposed from a forty-year-old comic book. If you go to the theater regularly enough these days, you see a marquee filled with remakes and sequels and prequels and (as in the case of 'The Amazing Spider-Man') reboots. It often does feel like there's only one plot in movies.
And we've seen it already.
Sony senses they have something special on their hands with Marc Webb’s upcoming reboot ‘The Amazing Spider-Man.’ Tracking numbers released on Thursday say the film could earn as much as $125 million over the July 4 frame. (The numbers were slightly behind ‘The Avengers,’ and we all know how that movie played out.) And early reviews hitting the Web have been positive. So Sony’s making a wise decision and bringing Spidey to the fans earlier than expected. Find out how you can get tickets!
With its July 3rd release only three weeks away, the marketing campaign for 'The Amazing Spider-Man' has left overdrive and entered total saturation mode. If you think you've seen a lot of Marc Webb and Andrew Garfield's new take on Spidey already, you just wait. In fact, a full clip from the film has made its way online. If you don't think you've seen enough and want to see Spider-Man take on a carjacker, read on!
Happy 'Dark Knight Rises' and 'Amazing Spider-Man' month, everyone! You could tell us that you're not into either of these comic book heroes and we wouldn't believe you, but we'll still give you plenty of other new movie releases to choose from for July 2012. That is, if you insist on lying about how much you despise Bruce Wayne and Peter Parker.
If Kevin Feige is the Nick Fury of Marvel Movies, Avi Arad represents those video-conferenced faces that show up in 'Avengers.' He's the producer who saved the company from bankruptcy then got the ball rolling, leading us to this halcyon time where fanboys can expect multiple comic book movies a year.
Like a true Marvel character, his great accomplishments came at a great cost. By getting the Marvel movies cooking and to minimize risk he set up properties at different film studios. That's why 'Fantastic Four' is at Fox and 'Spider-Man' is at Sony, while the rest of our heroes are eating shawarma at Disney. It's the original sin of our summer movies, but try to remember that without the original success of 'X-Men,' none of this would have been possible, and that was Avi Arad's doing.
Beside him is Matthew Tolmach, wearing a handsome vest with no flair. He was the head of production at Sony/Columbia Pictures for eight years and 'Amazing Spider-Man' is his first big picture as a producer.
We only had a few minutes to chat, and like a chump I wasted a few minutes babbling about movie swag before talking about why Emma Stone is the key to 'Amazing Spider-Man' and how her chemistry with star Andrew Garfield reminds them of a very famous movie couple...