Everyone wants a piece of the Avengers pie. When a movie with a global audience this large is at stake, there's no brand deal that doesn't make sense to at least attempt. We've already seen Under Armour, Samsung and Gillette, among others, team up with Marvel and Disney to produce a few Avengers-themed goods. It would seem however, that Adidas, already responsible for Quicksilver's sneakers, isn't content with just running shoes with Avengers designs. According to Chinese sneaker site Dunk, Adidas is planning on revisiting some of its more well-known basketball sneakers from years past, albeit with a comic book twist. Captain America, Iron Man, Hulk, and Thor will all get retrofitted onto kicks from the Adidas catalog, though your mileage may vary as to how attractive these shoes really are. Though I guess it doesn't really matter given that comic book-themed footwear for adults is rather limited outside of Journeys.
The Avengers - Page 2
Marvel and Disney have an understandable habit of tailoring the animated series to match the films (just look at Guardians of the Galaxy), and both Avengers Assemble and Ultimate:Spider-Man are in line for makeovers. Not only will either get new seasons, but they’ll do so as Marvel’s Avengers: Ultron Revolution and Ultimate Spider-Man vs. The Sinister 6.
Since Avengers: Age of Ultron is already well on its way to making $1 billion worldwide, chances are strong that you’ve already seen Marvel’s latest adventure and won’t need a spoiler warning about the apparent death of a main character. Still, just in case, here’s a spoiler warning, because Marvel President Kevin Feige has officially confirmed that the character in question is no longer among the living and won’t be coming back to life.
Avengers: Age of Ultron is the eleventh film in Marvel Studios’ ongoing quest to dominate your disposable income for the rest of your moviegoing life, the biggest, loudest and most expensive chapter yet in what is quickly becoming a triumph of Hollywood marketing and corporate one-upmanship. But it is also, somehow, totally, the work of writer/director Joss Whedon, whose clear voice, honed over decades spent working in film and television, rings through all of the noise. While The Avengers was directed by Whedon, his messier, crazier sequel is truly, at its heart, a Joss Whedon Film.
It’s not coincidence that Scarlett Johansson guest hosted SNL on the same weekend that Avengers: Age of Ultron opened in theaters, so of course the show had to do a Marvel sketch of some kind. And unlike the previous Avengers sketches cooked up for Chris Hemsworth and Jeremy Renner, this one is actually a pretty effective dig at the Marvel movie machine. More importantly, it’s very funny.
With the arrival of Avengers: Age of Ultron this week, we are officially 11 movies deep in the wildly ambitious and massively popular Marvel Cinematic Universe. Not including TV shows like Daredevil, Agents of S.H.I.E.L.D. and Agent Carter, that’s approximately 23 hours of superhero content, or 1,384 minutes to be exact. When you have that much content and so many recurring characters, patterns start to emerge. You begin to see the habits and tropes that define any franchise played out on an unprecedented scale. It encourages some genuine nerdery. Just how many times does Captain America throw his shield? How many times does Thor boast? How many alcoholic beverages does Tony Stark consume?
By the time you read this, I will be on my way to “The Ultimate Marvel Marathon.” It’s 11 films back to back to back; all the official entries in the Marvel Cinematic Universe, from 2008’s Iron Man to this week’s Avengers: Age of Ultron. By the time the final credits roll, I will have sat through — and hopefully written about — approximately 27 hours of superhero movies.
The comic book movie craze may have exploded in recent years, but there have been movies and TV shows based on our favorite comics for decades. For all the action we see on screen, however, we hardly...
One of the main reasons so many people have taken to the Marvel Cinematic Universe is the interconnectedness of it all. At the same time, the attention to continuity and building a new superhero canon has wreaked no small amount of havoc on the creative end, where producers and writers and directors have all butted heads in various ways. The latest bit of weirdness comes via the increasingly honest Joss Whedon, who hasn’t been shy about his friction with Marvel Studios while he’s been promoting Avengers: Age of Ultron. According to Whedon, Marvel Studios wasn't very happy with the decision to make a TV show starring a character (Agent Coulson) they had just killed off in the movies.
At some point, we’re not sure when, Sesame Street stopped being a low-key educational children’s program and started being an educational children’s program that finds time to create internet-friendly parodies of whatever pop culture event is huge in a given week. So yeah, of course the show has made an Avengers-themed sketch and of course it’s called The Aveggies: Age of Bon Bon and of course it recasts Cookie Monster as the Hulk.