The Screening Room

Two weeks ago came word of a controversial, yet intriguing concept proposed to both Hollywood studios and theater owners: a new encrypted set-top box that would allow moviegoers to watch new releases the same day they open in theaters. So, for example, you could watch Batman vs. Superman on March 25 on your couch for $50. The plan was generating some buzz and support from filmmakers like J.J. Abrams and Peter Jackson, but received its biggest setback today as the National Organization of Theater Owners have officially dismissed the proposal.

Last week, we took note of a new business venture called Screening Room spearheaded by Napster founder Sean Parker. The proposed service would digitally stream the latest major-studio theatrical releases into the confines of private American homes for a hefty estimated fee of $50 on the same day as in-theater premieres, rendering a trip to the local cineplex less necessary than ever. Naturally, this radical new strategy would change the entire face of the industry, and has accordingly raised hackles on the production, distribution, and exhibition sides of Hollywood. As movie theaters struggle to stay relevant and profitable, Parker’s every press conference sounds like a death knell. And this weekend, both sides of this instantly contentious debate dug in their heels on their positions.

Leaving your house, driving to the nearest movie theater (or, if you want to find a film other than a wide-release studio picture, driving what could be very far away), dropping $13 on a ticket, spending $8 more on a soda and popcorn, watching fifteen minutes of commercials and trailers, and staring daggers at jagwagons using their cell phones in the theater is cool...