Viral Marketing

'The Amazing Spider-Man' Kicks Off Its Viral Marketing

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by Don Kaye March 19, 2012 02:56 PM
Sony Pictures
After making an appearance at WonderCon this weekend, 'The Amazing Spider-Man' has ramped up its viral marketing. Although the footage from the movie shown at the fan convention in Anaheim this past weekend was the same eight minutes premiered around the world via satellite a few weeks back, the upcoming Columbia Pictures release has added a new wrinkle in the form of a website.