Superhero movies doing cross-promotional ads with fast food companies is nothing new and neither is Hardee's commercials that sexualize women and hamburgers, but this new ad featuring Mystique (or a stand-in, anyway) to promote both 'X-Men: Days of Future of Past' and Hardee's new Western X-Tra Bacon burger is so offensively awful, even by dumb commercial standards, it'll make you wish Professor X could wipe your brain after.
X-Men: Days of Future Past
There's a rich tradition among the superhero movie elite of studios offering up the all the goods (and by goods we mean footage) before their movies even hit theaters. (See 'Captain America 2' and 'The Amazing Spider-Man 2.') People wanna try before they buy, right? The same motto seems to apply to 'X-Men: Days of Future Past,' which released even more photos, along with the latest magazine covers for the latest Total Film issue.
A pleasant surprise for your weekend: 20th Century Fox has unleashed a ton of new images from 'X-Men: Days of Future Past,' including a few behind the scenes photos from the upcoming sequel to 'First Class.' There's over 20 new pics featuring Wolverine, Mystique, Xavier, and a couple more looks at Quicksilver from the exciting latest installment in the franchise to get you even more stoked for the impending release.
In the final stretch of 'X-Men: First Class,' Nicholas Hoult's Hank McCoy ended up accelerating his powerful mutation, transforming him into the hairy blue monster known to comic book fans as Beast. That's why it was so odd when Hoult started popping up in set pictures and in trailers for 'X-Men: Days of Future Past' in his human form with nary a single blue fur to be found. If you're big ol' nerds like us and want to know why this is the case, know that the film does offer an explanation ... and it feels awfully familiar.
The main thrust of the advertising campaign for 'X-Men: Days of Future Past' is that the film will contain characters from both the original 'X-Men' franchise and prequel film 'X-Men: First Class,' making this one of the biggest superhero movies ever made. Although the trailer and previous images have given us looks at this enormous ensemble of black leather-clad mutant warriors, the film's official site revealed a series of character portraits, giving us our best look at 17 of the characters.
Not content to let Michael Fassbender and Ian McKellen have all the fun, James McAvoy has also gotten in on the action -- 20th Century Fox has released an 'X-Men: Days of Future Past' promo photo for the one and only Charles Xavier, professor and all-around badass. Just check out this glorious mane of hair, ladies and gentlemen.
ScreenCrush’s Comic Strip is a weekly roundup of the hottest superhero movie news items. From Marvel to DC and points in between, if it pertains to costumed comic book heroes, we’re covering it here, bringing you our expert analysis. This week, re-watch the Super Bowl movie trailers for 'Captain America 2,' 'The Amazing Spider-Man 2' and 'Transformers 4'; check out some major 'Batman vs. Superman' casting; and watch Bryan Singer try to clarify the mess that is 'X-Men: Days of Future Past.'
ScreenCrush’s Comic Strip is a weekly roundup of the hottest superhero movie news items. From Marvel to DC and points in between, if it pertains to costumed comic book heroes, we’re covering it here, bringing you our expert analysis. Today, 'X-Men: Days of Future Past' teamed up with Empire magazine to bring bloggers the most annoying reveal of all time (plus a Burger King Kids Club-looking Quicksilver), both Marvel and DC beef up their TV spheres, and more!