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Terry Crews Wins the Internet With New “Muscle Music” Commercial

Terry Crews
Old Spice

We don’t make a habit here of posting commercials as news. But there is an exception to every rule and said exception is when there’s a commercial with ‘Expendables 2‘ star Terry Crews hooked up to electrodes that allow him to control musical instruments with his muscles. Somehow it’s even more bizarre and hilarious than it sounds.

Whether Crews is actually making the music in this new Old Spice commercial with his muscles isn’t clear but is mostly irrelevant. It’s completely batstuff insane to watch Crews – a dynamic personality who needs his own movie franchise stat – sit in a seat, flexing his muscles and blowing flames out of a saxophone to a funky beat. What does this have to do with deodorant? We dunno and we don’t care.

What’s also interesting about this clip is a new piece of technology advertising company Weiden+Kennedy worked with Vimeo to create. At the end of the video, you can use the player to make and record your own music using Terry Crews.

You’ll probably get bored with that feature after a few minutes but if this is something YouTube can figure out how to include in their functionality, it could mark a big change in streaming video.

Check out the full Terry Crews “Muscle Music” below and feel bad about what you ate for lunch today.

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