Contact Us

‘The Incredible Burt Wonderstone’ Promo Goes Meta

Incredible Burt Wonderstone Trailer
Warner Bros.

Previous trailers for ‘The Incredible Burt Wonderstone‘ have been fairly traditional, laying out the story of two struggling magicians past their prime (Steve Carell and Steve Buscemi) who compete against a hip Criss Angel type played by Jim Carrey. But this new promo video chooses to go meta, styling itself like a hokey commercial for an actual Las Vegas magic act instead of a movie trailer.

Although some of the fake commercial is just simply repurposed footage from the film (and much of it has appeared in previous trailers), the whole thing works thanks to an intentionally obnoxious voice over, and the amusingly bargain basement editing and effects. There are few places where mouths whispering effusive praise being superimposed over footage feels like a remotely good aesthetic choice, but for a desperate (and cheap) Vegas magic act? We buy it.

‘The Incredible Burt Wonderstone’ opens on March 15, but it has its world premiere tomorrow night at the 2013 SXSW Film Festival, so expect to start hearing reactions soon.

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://screencrush.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on ScreenCrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on ScreenCrush quickly by logging in with your Facebook account. It's just as secure, and no password to remember!