Here’s a hypothetical question for you: what if Taika Waititi's Thor: Ragnarok fails to provide the kinetic colors and visuals we’ve seen in the marketing material so far? If the movie is still a lot of fun and has some excellent action beats but fails to deliver on its promises  —  splashes of neon color and slow-motion fight scenes lifted directly from ’80s metal album covers  —  would that still be enough to keep fans happy? At this point, Marvel has done such an excellent job promoting Thor: Ragnarok as an over-the-top romp of a superhero film that anything less than full Waititi will feel like a disappointment.

That’s what popped into my head when I saw the film’s new IMAX poster (via Heroic Hollywood), which doubles down (again) on mondo art and color schemes:


Rarely does a movie hook me so hard with trailers and posters, but everything that Thor: Ragnarok has put out there is right up my alley. If the film ends up being more Ant-Man than Guardians of the Galaxy  —  mostly cookie-cutter superhero fare with a few interesting visuals along the way  —  I’m going to be all kinds of sad. This is Taika Waititi’s world, Marvel: we just happen to be living in it. Let the man’s imagination run free and I promise we’ll support you.

Here’s the full plot synopsis for Thor: Ragnarok:

The mighty Thor finds himself in a lethal gladiatorial contest against the Hulk, his former ally. Thor must fight for survival and race against time to prevent the all-powerful Hela from destroying his home and the Asgardian civilization.

In addition to Marvel regulars Mark Ruffalo and Chris Hemsworth, Thor: Ragnarok will bring back Idris Elba and Tom Hiddleston to the franchise and add newcomers Cate Blanchett, Tessa Thompson, Jeff Goldblum, and Karl Urban. The film will [color pun] into theaters on November 3, 2017.