The ‘X-Men: Apocalypse’ Trailer Will Run Before ‘The Force Awakens’
Theaters tend to attach trailers to films that share their genre or target audience. It’s just good marketing — someone who’s just bought a ticket for Aggressive Action Movie A will probably be interested in a trailer for Aggressive Action Movie B, rom-com audiences want more rom-coms, so on and so forth. And so it follows an eminent logic that, as Collider has newly reported, the trailer for X-Men: Apocalypse will run preceding showings of Star Wars: The Force Awakens. They share the genre Movies Everyone in America Will Be Federally Mandated to See.
This news follows the announcement that the first trailer for Captain America: Civil War will also be attached to The Force Awakens, with both films attempting to capitalize on the guaranteed huge audiences that the newest Star Wars film will attract. Collider spoke with Simon Kinberg, writer and producer of Apocalypse, about what to expect from the promotion:
“I can in fact confirm that information. Our first trailer will be on Star Wars: The Force Awakens. It’s our first thing out there so it is somewhat of a teaser but it’s certainly longer than a minute and it has a ton of cool stuff in it.”
So audiences can rest assured that there will be stuff, it will be cool, and we’ll receive at the very least a ton of it. X-Men Apocalypse comes to theaters May 27, 2016.