Exciting news for Xbox owners: The gaming console will trigger three new content partnerships that should bring thousands of hours to programming to its Xbox Live service from providers like HBO Go, Comcast’s Xfinity TV and MLB.TV, the official online affiliate of Major League Baseball.

All of this is on the heels of the revelation that, according to Microsoft analysis, more Xbox owners use the gaming console for television, movies and music than they do for video games. Yusuf Mehdi, Microsoft’s chief marketing officer for its interactive entertainment business, confirmed to The Hollywood Reporter that entertainment usage like TV, music and movies on the Xbox 360 “has overtaken” multiplayer games usage. Now that’s a shift in entertainment tides that I didn’t know I’d ever see in my lifetime.

The amount of content being offered through these Xbox Live partnerships is impressive. MLB.TV announced that it will provide 2,430 live games (which also will be archived), as well as last season’s full slate of games. HBO Go and Xfinity will increase the number of movie and TV episodes Microsoft subscribers can access. The deal also signifies the first time that Comcast has allowed its content to be brought to a console in the On-Demand format.

THR reports that more than 40 million people currently subscribe to Microsoft’s Xbox Live service, which currently costs $60 annually. And to help ramp up advertising for the partnership, HBO Go put together this snazzy tease for shows like ‘Game of Thrones,’ which will be able to be controlled by voice recognition (for those who upgrade to Xbox Kinect).

This is a brave new world. Are you ready to try and keep up?