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Zooey Deschanel and Sam Jackson Star in New iPhone Ads

Celebrity personal assistants are surely sweating bullets after seeing Apple’s latest Siri ad, in which Zooey Deschanel and Samuel L. Jackson are seen consulting the monotone oracle on mundane tasks like ordering tomato soup, tracking down organic mushrooms and confirming that the water falling from the sky is indeed rain.

Samuel L. Jackson
Apple

In Deschanel’s ad, the “New Girl” star uses the Apple app to order in on a rainy day and listen to some old time rock n’ roll while Jackson seeks Siri’s assistance in getting his swerve on, as he makes gazpacho for date night.

Both ads play like cute little vignettes of the celebs at home, doing everyday things with a little help from Siri. However, the App’s functionality has come into question (though HuffPo put it through the same paces Deschanel did and it seemed to handle the weather and tomato soup just fine), as well as its necessity.

Though many still aren’t convinced they need a “Knowledge Navigator” to get through the day (especially when there’s Google) I don’t think anyone minds watching Deschanel dance around in her pajamas while playing with her iPhone.

Check out both Samuel L. Jackson and Zooey Deschanel’s iPhone 4S/Siri spots below. Or just ask Siri to watch them for you.

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