The ‘Zootopia’ Trailer is Here to Teach Your Kids What ‘Anthropomorphic’ Means
It’s common for early teaser trailers to act as announcements, introducing a the existence of a film before proper previews show up to talk about little things like plot and character. It’s less common for a trailer to give its viewers — ostensibly, in this case, children — the definition of “anthropomorphic” so they can easily digest a high concept. Welcome to the internet, Zootopia trailer. You are certainly one of the more unique trailers we’ve seen in a little while.
The latest project to come out of Disney Animation (and you bet your butt they get the Frozen and Big Hero 6 logos in there), Zootopia takes place in a world where human beings never came into existence. That means that animals have grown into a more civilized society, complete with clothes and jobs and smartphones. And yet, thousands of years of instinct still exist, so rabbits and foxes have to learn how to live alongside each other and act civil, even though nature has programmed them to be enemies. If this sounds like a high concept that could provide some fairly interesting societal commentary, you’d be correct.
This cute little trailer exists solely to sell you on the world of the film. What it doesn’t tell you is that the movie itself is about a fox (Jason Bateman) who is accused of a crime he didn’t commit and must go on the run with the help of a police officer rabbit (Ginnifer Goodwin). Shenanigans (and friendship) presumably ensue.
Zootopia is will flock/gallop/trot/etc into theaters on March 4, 2016.