10 Cloverfield Lane

‘10 Cloverfield Lane’ Director Dan Trachtenberg on Easter Eggs
‘10 Cloverfield Lane’ Director Dan Trachtenberg on Easter Eggs
You probably haven’t heard of ‘Dan Trachtenberg’ unless you’ve seen his sci-fi short, ‘Portal: No Escape,’ or followed news about him directing the mysterious Bad Robot project ‘Valencia.’ As we all learned two months ago, ‘Valencia’ was actually the codename for ‘10 Cloverfield Lane,’ a secret film related to the 2008 monster movie’ Cloverfield.’
Mary Elizabeth Winstead on ‘10 Cloverfield Lane’ Secrets
Mary Elizabeth Winstead on ‘10 Cloverfield Lane’ Secrets
How big of a secret was the J.J. Abrams produced ‘10 Cloverfield Lane’? So big that star Mary Elizabeth Winstead didn’t even know the movie’s title until an hour before the rest of world did. Up until the trailer for the movie surprised audiences in front of Michael Bay’s ‘13 Hours’ two months ago, no one outside of the cast and crew knew the upcoming thriller was related to 2008's ‘Cloverfield.’
How ‘10 Cloverfield Lane’ Is Connected to ‘Cloverfield’
How ‘10 Cloverfield Lane’ Is Connected to ‘Cloverfield’
‘10 Cloverfield Lane’ is as sneaky as movies come. No one had any idea the ‘Cloverfield’ universe was being continued until a trailer for the mysterious movie appeared in front of Michael Bay’s ‘13 Hours’ on January 14, a mere two months before its release this Friday. Only scant details about the movie have been revealed in trailers, photos and through fans decoding its vast viral marketing, reminiscent to the unveiling of ‘Cloverfield’ nine years ago. But now that we’ve finally seen the new movie, we can tell you just how it is, and mostly isn’t, related to Matt Reeves’ 2008 monster movie. If you want to remain completely surprised, check out our spoiler-free review. Otherwise, continue into very spoilery territory where we will ruin some big plot twists. You’ve been warned!
‘10 Cloverfield Lane’ Review: A Delightfully Nutty Thriller
‘10 Cloverfield Lane’ Review: A Delightfully Nutty Thriller
What is ‘10 Cloverfield Lane’? Besides being the address of John Goodman’s farm in the movie, the secretive project has been described as a “blood relative” of 2008's ‘Cloverfield,’ not a sequel. Its plot has been kept tightly under wraps with a mere five word synopsis – “Monsters come in many forms.” And its sneaky viral marketing campaign, from websites to a game to burying a military ammo can in New Orleans, have stoked the fires of Bad Robot fans and conspiracy theorists. So what exactly is it then?
‘10 Cloverfield Lane’ Unleashes New IMAX TV Spots, Photos
‘10 Cloverfield Lane’ Unleashes New IMAX TV Spots, Photos
10 Cloverfield Lane hits theaters next week, which puts us at peak marketing for Bad Robot’s mysterious “blood relative” to Cloverfield. In addition to a pair of special IMAX TV spots featuring new footage, Paramount has also unveiled a handful of official photos from the upcoming horror / sci-fi thriller starring Mary Elizabeth Winstead and John Goodman (and maybe also a monster?).
J.J. Abrams Says ‘10 Cloverfield Lane’ Is Not a Sequel
J.J. Abrams Says ‘10 Cloverfield Lane’ Is Not a Sequel
By dubbing their latest sci-fi thriller 10 Cloverfield Lane, Bad Robot has done two things: They’ve made sure that fans will flock to see this thing, but they’ve also set expectations a bit high for a film that wasn’t originally connected to Cloverfield. And although J.J. Abrams says that this movie is merely a “blood relative,” the marketing isn’t doing anything to distinguish 10 Cloverfield Lane from its (sorta-kinda) predecessor. But Abrams would still really, really like you to know that these movies are not as related as the title would blatantly suggest.
‘10 Cloverfield Lane’ Game Tests Your Survival Skills
‘10 Cloverfield Lane’ Game Tests Your Survival Skills
The viral marketing for 10 Cloverfield Lane almost feels more persistent and pervasive than the marketing campaign for Cloverfield — though as many of you will remember, those promotional puzzles weren’t really related to Matt Reeves’ monster film, but that doesn’t exactly seem to be the case with 10 Cloverfield Lane. A new piece of viral marketing fun has arrived online, this time offering a text-based simulation game (think Oregon Trail, minus the images) that challenges users to stay alive in an underground bunker for as long as possible.
‘10 Cloverfield Lane’ Offers More Mysterious Viral Marketing
‘10 Cloverfield Lane’ Offers More Mysterious Viral Marketing
Just as they did with Cloverfield, Bad Robot has been toying with fans by releasing some very mysterious viral marketing for 10 Cloverfield Lane. In addition to some info about John Goodman’s character and the subliminal images hidden in trailers attached to Deadpool, now comes even more intel for you to puzzle over and dissect for the next couple of weeks.

Load More Articles