The Cloverfield films have made a business model of sneaking up on viewers. The first movie showed up out of nowhere, a surprise production from J.J. Abrams, with a trailer that had a release date, but not even a title. History repeated itself with last year’s 10 Cloverfield Lane, which Abrams also sprung on audiences when the trailer arrived online and in theaters just months ahead of release. But it looks like things are going to be different on this third Cloverfield; you are definitely going to see it coming because it’s just been bumped back from its original release date.
10 Cloverfield Lane managed something virtually impossible in modern Hollywood: Its plot and connection to 2008’s Cloverfield was kept a complete secret up to the day of its trailer release, and even then there was no way to know just how it connected to the previous film until people went to the theater to see it. But, now that the cat’s out of the bag, everyone is looking for possible Cloverfield connections in the next slate of Bad Robot movies coming out in the next few years. Today, we might have just found another one.