Emma Watson

Are you a formerly handsome, monstrously cursed prince with lots of money, a huge castle, and in dire need of a beautiful woman to show you true love? Well this Belle figure from Hot Toys may not be real, but you look like a minotaur, so it’s about as good as you’re going to get.

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To say that the first trailer for Beauty and the Beast was evocative of the 1991 animated classic would be an understatement; it was a live-action carbon copy, and if Disney’s remake of Cinderella was any indication, we were in for yet another tedious — if visually stunning, well-acted and beautifully-designed — exercise in nostalgia-based capitalism. But Bill Condon’s live-action update of Beauty and the Beast is more reimagining than remake, a lavish and lovely take on a familiar tale (as old as time, no doubt) that enriches its source material without betraying it, embellishing a cherished antique with modern ideas.

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About a month and a half separate the viewing public from the much-hyped live-action remake of Disney’s essential fairytale Beauty and the Beast. While regular TV viewers and net-surfers can look forward to an uninterrupted stream of commercials and ads until then, Disney has given one last push of publicity today with the final trailer promoting their handsomely-appointed new film. And as if to sweeten the deal, they included a snippet of the previously announced re-recording of the majestic theme tune, as sung by La La Land jazz-diluter John Legend and travel-size pop starlet Ariana Grande.

The tale as old as time (OK, that’s an exaggeration) is returning to theaters this spring with Disney’s new live-action remake of Beauty and the Beast. With less than two months left to go until the studio’s latest reimagining (and guaranteed box-office hit) arrives, Disney has revealed when we’ll see the new — and final — trailer, and as an added bonus, they’ve thrown in some enchanted motion posters.

Emma Watson’s continuing media blitz in promotion of the upcoming Beauty and the Beast remake found her on the cover of the latest issue of Total Film (h/t E! Online), where she spoke about the moral underpinnings of the movie and her character Belle. In one quote in particular Watson declared that the film’s heroine Belle makes for a better role model than fellow Disney princess Cinderella.

We never got to hear Emma Watson’s singing had she not turned down La La Land, but thanks what we’ve got the new Beauty and the Beast for. The latest TV spot for Disney’s live-action remake, which debuted during the Golden Globes, features Watson singing “Belle” from the classic animated movie.

The Emma Watson-led Beauty and the Beast will come to theaters in a couple months’ time, but the cover version of the song as old as time needs to keep anticipation high until then. Watson did her part on Twitter earlier today by posting the first look at the latest theatrical poster for the live-action adaptation of Disney’s landmark animated film, perhaps the high-water mark of the Second Coming in the ‘90s. The new poster acts as an informal roll call for the new faces of this classic tale, including all the famous faces lending their likenesses to the film in one splashy design.

Despite volumes of scholarship from feminist theorists on its undertones of spousal abuse and insidious romanticizing of male brutality, Disney‘s Beauty and the Beast has remained a cherished childhood favorite worldwide. Kids love talking furniture, go figure. The live-action remake starring Emma Watson and an unrecognizable Dan Stevens is hot on the way to its March 17 release, and Disney has now released two new TV spots to further amp up the anticipation. In the first, embedded above, the Beast implores lovely Belle to “think of the one thing you’ve always wanted, and feel it in your heart.” We get a glimpse of the timeless ballroom-waltz scene, some barroom carousing from Gaston, and yet another look at the deeply unsettling character designs for Lumiere and Cogsworth.