‘Beauty and the Beast’ Is the Most-Viewed Trailer Ever in 24 Hours
The trailer for the handsomely-mounted live-action remake of Beauty and the Beast surfaced on Tuesday, and drew strong reactions across the board. Many were taken with the first look at the Emma Watson/Dan Stevens romance, allowing themselves to be flooded with the same swooning emotion that Disney’s animated film conjured back in 1991. Some were less impressed, expressing low-level terror at the unnatural-looking designs for Mrs. Potts, Cogsworth, Lumiere, and the rest of the anthropomorphized household object gang. But regardless of overall reception, one thing is for certain: The Guardian notes that an unprecedented crap-ton of people accessed the trailer on YouTube, making 2017’s Beauty and the Beast the most-viewed-in-a-24-hour-period trailer of all time.