Early returns for Marvel’s IMAX Inhumans were predictably paltry, based on poor word-of-mouth from early reviews and a holiday lag overall. A new breakdown of the Marvel-ABC drama’s performance suggests not only could future TV IMAX projects become scarce, but that the two Disney divisions were “contentious” over the final product.
It seemed like 3D was having itself a little moment there for a while, spurred on by the success of James Cameron’s Avatar back in 2009. But it seems like the 3D era is nearing an end, as 3D’s biggest supporter, IMAX, has made the decision to focus more on 2D screenings of Hollywood tentpoles, citing a “clear preference” amongst consumers.
With VR an up-and-coming storytelling medium, all the big studios want in on the action. Gone are the days of 4-D pirate adventures with seats that spit water into your face. The people don’t want to be in the movie anymore, they want to be the movie. The latest studio to get into the biz is Warner Bros., inking a deal with IMAX’s new VR component for virtual reality experiences based around the Justice League.
Following the debut of the first official trailer for Dunkirk earlier this week, reports surfaced suggesting that a special sneak peek of Christopher Nolan’s latest would screen in IMAX theaters this weekend with Rogue One: A Star Wars Story. That’s not surprising, given the similar IMAX previews of Nolan’s last two Dark Knight films, and the director’s affinity for the format. And in the least shocking news of the week, IMAX has confirmed this weekend’s Dunkirk sneak peek with a full list of theaters where you can see it for yourself.
There are still a moon’s worth of details to sort out on Marvel’s The Inhumans TV series before a 2017 premiere, but IMAX may be looking to lock down a schedule early. Not only does the theater company have a projected date and runtime for the new series, we may also know its official ABC premiere date.
It was only a matter of time before an enemy as insidious (something something Darth Sidious joke) as the Empire of the Star Wars movies began to invade the real world. Ahead of the premiere of Rogue One: A Star Wars Story, IMAX theaters across the country are setting up large standees to advertise the movie — and to pump our brains full of subliminal messages. Apparently, there are hidden codes and phrases amongst the text written on the posters, and now we know what some of them mean.