There are many ways to rank the works of Tom Cruise. One might consider the quality of his performance, the overall caliber of the production, or the skillfulness of the action sequences. Those are all valid measurements, but I prefer to judge them according to what really matters: the uncanny beauty of Tom Cruise’s hair.

Mission: Impossible – Rogue Nation hits theaters this week, and it’s already been earning crazy good reviews for the latest installment in Tom Cruise’s action-packed franchise. There’s plenty to love in the sequel, in which Cruise continues to fully dedicate himself to some insane stunts. But as with most films, there were some pretty awesome scenes that hit the cutting room floor due to time, like this 10-minute scene with Alec Baldwin described by director Christopher McQuarrie.

Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.

Alec Baldwin is just four years older than Tom Cruise. In the mid-’90s, they were both action stars. When the first Mission: Impossible movie came out in 1996, it would not have been inconceivable in the slightest for Baldwin to play super-spy Ethan Hunt; Baldwin was the first actor to play the role of super-spy Jack Ryan in 1990’s The Hunt For Red October; in 1994, he headlined a pair of big Hollywood productions, The Shadow and The Getaway.

All of the Mission: Impossible movies have stories full of twists and turns, characters who undergo emotional transformations, and the rest of the basic building blocks of basic cinematic storytelling. But let’s face the facts. These movies are all about the stunts. Specifically, they’re all about Tom Cruise putting himself in harm’s way for your amusement. A new series of posters celebrating the release of Mission: Impossible – Rogue Nation recognizes this fact.

People say Tom Cruise is crazy. But here’s what I love about Tom Cruise: he is crazy.

One of the best things about the Mission: Impossible series — and many Tom Cruise action films, actually — is how dedicated Cruise is to performing as many of his stunts as possible. Directors have grown increasingly reliable on CG to create dangerous stunts, but Cruise likes to keep things real. You can get a taste of that in the latest clip from Mission: Impossible – Rogue Nation which features the actor involved in some crazy chase sequences.

Corporate synergy at work: IMAX screenings of Terminator Genisys, which is being distributed by Paramount Pictures, will open with a five minute preview of Mission: Impossible – Rogue Nation, also a Paramount release. It’s a smart move! Because c’mon, is anyone who shells out of the big bucks to see Terminator Genisys on the biggest screen possible going to complain about an extended tease of the new Tom Cruise action? Of course not.

No one has ever been shy about putting Tom Cruise’s apparent death wish front and center whenever it’s time to promote a new Mission: Impossible movie. Like with previous entries in the series, most of the chatter surrounding Mission: Impossible – Rogue Nation has revolved around the myriad of ways the franchise’s leading man put his life on the line for our entertainment. The new trailer puts many of his craziest stunts front and center, including that still-jaw-dropping shot of Cruise clinging to the the side of an airplane as it takes off. The movie’s message is clear: this man almost died for you. Reward him with strong box office receipts.

On the heels of that incredible new Mission: Impossible – Rogue Nation trailer, Paramount has just dropped a new TV spot to get you even more excited for the return of Ethan Hunt & Co. As Jeremy Renner’s Brandt says, this might be their last mission (ha, yeah, sure), so Ethan better make it count. Good news: it looks like he totally does.