ScreenX

New ScreenX Format Debuts in U.S. With ‘Pirates 5’
New ScreenX Format Debuts in U.S. With ‘Pirates 5’
New ScreenX Format Debuts in U.S. With ‘Pirates 5’
The movies are getting bigger all the time — quite literally in the case of ScreenX, a new theatrical format from Korean company CJ 4DPLEX, the same company behind the 4DX technology you may have already seen invade your local multiplex. (We wrote about that experience here.) ScreenX is described as a “270-degree panoramic film viewing experience within a theater setting,” where in addition to the standard screen at the front of the house there are two additional screens, one on either side. Here’s an image of what it looks like:
A Crazy and Exciting New Way of Watching Movies Is Coming to a Theater Near You
A Crazy and Exciting New Way of Watching Movies Is Coming to a Theater Near You
A Crazy and Exciting New Way of Watching Movies Is Coming to a Theater Near You
With the rise in on-demand and streaming options for home viewership and American reluctance to leave the house at an all-time high, brick-and-mortar theaters have scrambled to keep viewers in the seats. High-end boutique chains have survived by committing themselves to the luxury of the theatrical experience, installing ritzy overstuffed La-Z-Boys in theaters and shrinking down the size of each i