It’s now been two weekends since Pennywise the Dancing Clown was unleashed upon unsuspecting audiences, and Hollywood may never be the same. Seriously. The kind of box office numbers we’re seeing right now will inspire, uh, major changes in how Hollywood tries to jump on specific trends. And while two new movies made a sort of solid showing for themselves over the weekend, the fact is this: it’s Pennywise’s world. We’re just living in it. Here’s the box office projections as of Sunday afternoon:
As we head deeper into September, two things have become pretty clear about 2017 box office numbers: one, Hollywood desperately needs to bounce back a little bit from the doldrums of August, and two, whoever decided to hedge their studio’s bets with a September release date for a movie about a killer clown is looking like a [profanity] genius right about now. We’ll get to all of that in a moment, but first, here are the box office numbers as of Sunday afternoon:
In a weekend where no new releases cracked the Top 10 and six movies maintained their exact spot in the rankings, you’d think there would be less news worth sharing. That isn’t quite the case. Sure, as sites like Box Office Mojo have noted, this is a historically bad Labor Day Weekend for movies in theaters, but it’s also a uniquely static weekend for releases, one that even required me to create a second chart just to capture all the data points. Let’s start as we always do, with the box office grosses as of Sunday afternoon:
There are bad weekends, there are bad weekends, and then there are historically terrible weekends the likes of which haven’t been seen in decades. Guess which one applies to this past weekend? With the overall box office dipping more than $30 million from last week, and the overall numbers landing as historically bad, we seem to be ending August on a terrible note. Nevertheless, here are the box office numbers through Sunday afternoon:
Welcome to Augusts, where overall weekend grosses can decline for three consecutive weekends — $122, $116, and $95 million, respectively — and a new action-comedy can be the surprise winner of the weekend. Audiences might still be interested in creepy dolls, but it was a hyper-violent buddy film about professional killers that took home the gold. Here’s the box office projections, as of Sunday afternoon:
The Hitman’s Bodyguard features a protection agent (Ryan Reynolds) assigned to guard the life of his mortal enemy, a notorious hitman (Samuel L. Jackson) who’s been plaguing him for years. But for 24 hours they’ll have to settle their differences and work together if they both want to come out of the day alive. Insert your fanfiction OTP here.
The Hitman’s Bodyguard stars Ryan Reynolds as a protection agent hired to guard the life of an assassin who just happens to be his worst enemy. It’s the kind of situation that normally you’d only see in the most cliched fanfiction, but Reynolds and his co-star Samuel L. Jackson are so funny and have such a chemistry onscreen (at least as far as we can see from the trailers), that this might just work out perfectly. The new Red Band trailer certainly makes a case for it.
Much in the same way that I have always wondered who delivers mail to mailmen (if they live in their own district, are they allowed to deliver mail to themselves? is that a conflict of interest?), the writers of the new action-comedy The Hitman’s Bodyguard ponder who a career killer goes to when he finds himself a mark. Even professional assassins need a little muscle from time to time, and when one especially ill-tempered sunuvagun hires a body guard with a short fuse, violent egos clash with nose-crushing results.