The Wedding Ringer

Weekend Box Office: 'American Sniper' Takes Out 'Blackhat'
Weekend Box Office: 'American Sniper' Takes Out 'Blackhat'
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
New 'The Wedding Ringer' Trailer Is Very NSFW
New 'The Wedding Ringer' Trailer Is Very NSFW
One of the more puzzling bits of marketing is the addition of featuring quotes from Twitter users who have seen an upcoming film at a sneak preview screening—it's an approach heavily relied upon in the new red band trailer for 'The Wedding Ringer,' the Josh Gad and Kevin Hart bromance buddy comedy. The red band element should be enough of a gimmick to enhance the odd couple shenanigans of Gad and Hart, but the studio is really pushing this whole "random Twitter user expresses profane excitement for this film!" schtick.