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Hollywood Considering Bid at Home Releases for New Films
Hollywood Considering Bid at Home Releases for New Films
Hollywood Considering Bid at Home Releases for New Films
Almost exactly a year ago, tech entrepreneur Sean Parker (better known as the guy who correctly identified a billion dollars as cooler than a million dollars in The Social Network) fronted a proposed business venture called The Screening Room, a potentially game-changing set-top box through which Hollywood studios would offer their biggest new releases to stream at home the same day they premiered in brick-and-mortar theaters. (With an astronomical price tag, naturally.) Though it gained some traction and support from significant voices in the film community, it ultimately sputtered and spun out. But with the rebirth of spring, so comes a rebirth for this impractical, frightening, cineplex-annihilating idea. (Kinda.)