Super Bowl

Super Bowl ads often employ a familiar algorithm: Beloved pop culture noun + beloved pop culture noun = Entertainment. That equation isn’t always successful (see also: Passengers), but that hasn’t stopped studios and businesses, like Wix.com, from trying it out. The company has tapped Gal Gadot, aka Wonder Woman, and Jason Statham, aka Badass Action Dude, for their Super Bowl ad, which just so happens to be the first of this year’s bunch.

Everyone watching the Super Bowl last night may spend a lot of time getting excited about upcoming movies based on the trailers that ran during the big game. Their designed to wow and impress in just 30 seconds, getting people ready for appointment viewing in the theater. But for every big success, there are a lot of let downs. Not every trailer you saw last night is going to result in a great movie (we’re looking at you Teenage Mutant Ninja Turtles: Out of the Shadows). We know this because we looked back at the history of Super Bowl movie trailers and noticed that some very generous studios were willing to spend a lot of money on some really crappy movies.