Theater Owners Shoot Down Proposed Plan to Release New Films at Home on Opening Day
Two weeks ago came word of a controversial, yet intriguing concept proposed to both Hollywood studios and theater owners: a new encrypted set-top box that would allow moviegoers to watch new releases the same day they open in theaters. So, for example, you could watch Batman vs. Superman on March 25 on your couch for $50. The plan was generating some buzz and support from filmmakers like J.J. Abrams and Peter Jackson, but received its biggest setback today as the National Organization of Theater Owners have officially dismissed the proposal.